It’s important to highlight companies that are trying to do great things in the face of the Corona virus. Skechers is one such company. They have recently donated one million triple-layer, non-medical masks to non-profit organizations. These are organizations that typically don’t get PPE from government organizations.
The masks being distributed by Skechers and United Way of Greater Los Angeles to homeless shelters and food banks in L.A., to public education centers in the area and to some organizations in Chicago, New York City, Detroit, Florida and New Jersey.
The program was tagged as the #MillionMaskChallenge campaign and started with announcements from some influential TikTok users such as Addison Rae, Loren Gray, Avani and the Croes Brothers. The idea was to create a video dancing to the track “Skechers” by DripReport. For every “Skechers” dance that was shared, the Skechers company agreed to donate up to a million Skechers face masks.
As DripReport explained,
“Part of my goal with the track was to show you can make whatever you wear cool and share a message about self-confidence over material things. When I originally released ‘Skechers’ in January, the world was in a different place. After the track blew up, I love that Skechers and I succeeded in making it stand for so much more.”