Autism Speaks recently held a brilliant year-end fundraising campaign. They offered supporters the chance to buy custom-recorded messages from celebrities like Tom Hanks, Ed Asner, Will Ferrell, Carrie Fisher, Derek Jeter, Leonard Nimoy, William Shatner, Patrick Stewart, Betty White and Morgan Freeman.
One of the fastest selling items, according to Marc Sirkin, the charity’s chief digital marketing officer, was the Morgan Freeman recording, as his deep voice has earned him the nickname “Voice of God.” The campaign ran for the first week of December only, and anyone who wanted a voicemail greeting from a star could donate $299 to Autism Speaks. Each celebrity message was limited to 50 people. When a message was purchased, the fan was able to tailor a script for the celebrity to say, as long as it didn’t include any advertising. Each celebrity had final approval of the messages.
When the campaign ended, 346 of the possible 500 messages were sold. They raised $103,000 for Autism Speaks. Hear more from Austism Speaks about this campaign.
See more with their video for the campaign.