The American Football Coaches Association has chosen its charity of the year – and it’s the American Sudden Infant Death Syndrome Institute. Their goal this year will be to bring awareness of sudden infant death syndrome to their members. They will work with coaches around the country to promote safe infant sleep patters such as sleeping on the back in an uncluttered environment.

Certainly, with their large reach and their resources they can have an impact on the rate of SIDS and on helping to prevent these tragedies.