Dukale's Dream
In a recent interview, Hugh Jackman, a self-proclaimed “coffee snob,” discussed both his love for coffee and admiration for Paul Newman and his company Newman’s Own, which donates millions of dollars to charity.
Perhaps Newman’s Own served as an inspiration of Jackman’s new coffee and tea company, which raises money for charities in support of families, children and education. Throughout the interview, Jackman listed several reasons for his new project, including the importance of a good cup o’ Joe.
“If I’m buying it, I want a great cup of coffee,” he explained. “If you can have a great cup of coffee and the profits of that company are actually going back to different charities, I think it’s a win-win for everybody.”
He admitted that his interest in the field was not only a result of coffee indulgence. While on tour as an ambassador for World Vision, Jackman met an Ethiopian coffee farmer named Dukale. The man’s hard work struck a chord in the X-Men actor, and he began to picture simple projects that could greatly improve the lives of coffee farmers.
When he returned home, he teamed up with a Barry Steingard, a friend with more than two decades in the coffee and restaurant industries, to create a Laughing Man Worldwide subsidiary; Laughing Man Coffee & Tea. 50% of Coffee & Tea’s are sent to Laughing Man Worldwide, which donates 100% of its funds to charity.