Last year, skincare product company Kinerase launched a new “Change Your Skin, Change Your Life” campaign, which entails quarterly donations to four charities every year. Each quarter, 20% of sales proceeds from a specific Kinerase product are donated.
This year marks the company’s second campaign, and the first quarter’s contribution will go to HealthyWomen in recognition of American Heart Month. HealthyWomen’s organization works to promote awareness as well as empower women to make educated and practical health decisions. 20% of the proceeds from Kinerase C8 Peptide Intensive Treatment will be given to the program this month.
“’Change Your Skin, Change Your Life’ is not just about bringing the consumer closer to our brand but also drawing attention to the HealthyWomen campaign,” explained Jill Wittenberg of Valeant Pharmaceuticals, the parent company of Kinerase. “We chose HealthyWomen because it shares our goal of keeping women healthy from the inside out. While Kinerase helps protect the outside, HealthyWomen encourages women to protect the inside by giving them the necessary tools to lead healthy lifestyles. Starting with protecting their skin, a simple purchase enables consumers to help protect the lives of women.”
The three remaining charities for the campaign will be announced throughout the year.