Alicia Keys Teams with Prizeo for Keep a Child Alive Foundation

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By JohnPosted In: Charity ActivityTagged: , , ,

Alicia KeysAlicia Keys, the fourteen-time Grammy Award-winner has joined with Prizeo to raise money and awareness for Keep a Child Alive (KCA). Prizeo is a new celebrity charity-fundraising platform that democratizes the fundraising platforms traditionally seen.

Keys co-founded KCA and she is the Global Ambassador for the non-profit. This organization is dedicated to offering life-saving HIV treatment, care and support to children who are affected by HIV in Kenya, Rwanda, South Africa, Uganda and India.

The way that it works is that people can donate as little as $3 and they will be entered to win a trip to Rio de Janeiro for a VIP trip with Keys. The campaign is at Prizeo.com/Alicia and will continue until July 15, 2013.

As Keys said, ”I’m very passionate about the work we do at Keep a Child Alive. Partnering with Prizeo really allows us to share the incredible mission of KCA with a wider audience, and also gives me a whole new way to connect with my fans at the same time. My hope is that we inspire people all over the world to come together and bring about change in a huge way.”

Peter Twyman, the CEO of KCA said, “Keep a Child Alive pushes the bar on innovation, whether we’re tackling important issues on the ground or engaging our supporters in new ways. Prizeo provides us with an excellent opportunity to be innovative in the fundraising space. It is so exciting that Alicia, our co-founder and Global Ambassador, has partnered with Prizeo, and we are so thankful for her support.”

Prizeo: A New Way to Raise Money for Charities

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By JohnPosted In: Charity ActivityTagged: , ,

logo-symbolPrizeo is making waves in the celebrity charity world. They are a start-up that is working with celebrities to create what they call “once-in-a-lifetime” experiences for the average person, while helping to raise money.

As founder Bryan Baum explained, “The raffle structure is the best way to fundraise and collect consumer data. Auctions only get money from highest bidder, but raffles open this up to masses and get money from everyone.”

The way that their model works is as follows. People enter a Prizeo raffle by making a small donation to a celebrity’s designated charity. A winner is then chosen from the people who made a donation to receive the designated adventure. The adventure might be an afternoon of tea with your favorite band or a chance to meet a great performer. Runners up will also get prizes.

In order to make this model work, Prizeo obviously needs a pool of celebrities who are willing to be part of the program. The start-up has teamed with talent agency WME to make this portion of the plan work.