Prizeo is making waves in the celebrity charity world. They are a start-up that is working with celebrities to create what they call “once-in-a-lifetime” experiences for the average person, while helping to raise money.
As founder Bryan Baum explained, “The raffle structure is the best way to fundraise and collect consumer data. Auctions only get money from highest bidder, but raffles open this up to masses and get money from everyone.”
The way that their model works is as follows. People enter a Prizeo raffle by making a small donation to a celebrity’s designated charity. A winner is then chosen from the people who made a donation to receive the designated adventure. The adventure might be an afternoon of tea with your favorite band or a chance to meet a great performer. Runners up will also get prizes.
In order to make this model work, Prizeo obviously needs a pool of celebrities who are willing to be part of the program. The start-up has teamed with talent agency WME to make this portion of the plan work.