The RSPB, the biggest wildlife conservation organization in Europe, recently teamed up with Tesco in a project aimed at protecting rainforests across the globe, Together for Trees. The initiative aims to promote awareness and raise funds to support tropical rainforests as well as local conservation work in their areas.
As part of the new campaign, Tesco hopes to inspire donations from both customers and corporations. The RSPB and Tesco hope to raise more than one million euro for Together for Trees throughout 2012.
According to the project, soccer-field-sized patches of rainforest are cleared every four seconds. This is one of the largest causes of climate change, as more and more carbon dioxide is released into the earth’s atmosphere.
The planet’s rainforests are home to more than a third or earth’s wildlife (excluding marine animals, of course), while three-quarters of endangered bird species make their habitats there too. Over one billion of the world’s impoverished people rely on the rainforests for survival as well. The RSPB’s rainforest projects include Harapan Rainforest in Indonesia, West Africa’s Gola Rainforest and Centre Hills National Park.
Tesco shoppers will have the option of donating their green Clubcard points or Clubcard vouchers , as well as donating money directly to the RSPB. 75,000 euro will also be given to the organization from the sale of Together for Trees reusable bags, while funds raised through the Welsh carrier bag charge will also be donated to the RSPB efforts.
Tesco is also increasing its efforts to improve its environmental conscience, and highly recommends that other companies do the same. The retailer has pledged to continue “helping our customers make greener choices.”
Tesco’s Ruth Girardet said “Our aim is to create more sustainable ways of doing business and we have been working hard to reduce our own emissions. But as a leading retailer we also have a great opportunity to engage our customers to help protect our environment.”
Martin Harper of RSPB added “Rainforests are amazing places and saving them has never been more urgent- huge areas continue to disappear at an alarming rate. Current efforts to try and prevent the loss of these special places are not enough.”