It’s a match made in heaven that Delaware County Community Market has created. Located at 222 E. William Street, the market owned by Rick Dinovo will offer patrons a way to buy their groceries and give back to their favorite charities at the same time. When people come to the market to purchase their groceries, 75% of the money will go to the vendor; 5% will go to the market; and 20% will be given to a charity of the shopper’s choice.
As Bob Sullivan-Neer, the store manager said,
“You can buy your eggs and help out a charity at the same time.”
The market has registered with 90 charities for patrons, or patrons can submit a suggestion for a charity that isn’t on the list. Some of the more popular charities that people have contributed to so far include: the Common Ground Free Store, the Stratford Ecological Center and the Special Olympics.
Certainly, the plan is a lovely one for the community; but it also happens to be brilliant for business. They’ve found that, since they started the charity initiative, sales at the market have been up 65% since last year.
To keep shoppers appraised of their fundraising efforts, the market has a website where customers can select their charitable organizations and watch how much shoppers have donated to date. Shoppers can also indicate their charitable donations for tax return purposes.
Now that’s a way to keep shoppers coming back – and to do something great for those around you.