It may have been a rather odd gimmick to gain attention for the Omaha Steaks, but the National Multiple Sclerosis Society probably doesn’t care if it was odd or not. That’s because they’ve just received a $25,000 check from Omaha Steaks.
It all began on January 9th, when Omaha Steaks started a competition called the Omaha Steaks Ultimate Burger Experience. From January 9th through February 29th, they offered users on Facebook the opportunity to build the ultimate burger. Users had 50 ingredients at their disposal and could build their burger and then designate the charity to which they wanted to donate. Participants were able to increase the number of votes they got for their charity by getting family and friends involved in voting for their burger.
In the end, the National Multiple Sclerosis Society will receive $25,000; three other cahrities each received $5000. These included charity: water; Disabled American Veterans and St. Jude Children’s Research Hospital.
As Senior Vice President and fifth-generation family owner Todd Simon of Omaha Steaks said,
"Omaha Steaks has long supported health and human service organizations including the National Multiple Sclerosis Society. The Ultimate Burger Experience Facebook application allowed our family of customers a unique opportunity to become actively involved in directing portions of our charitable giving and we are proud to honor their wishes with our gifts to these four worthy charities."