Portillo’s is stepping up to the plate with their charitable work. They have just launched their donation program Portillo’s For Good. With this non-profit, organizations can partner with them to assist in fundraising and support of charitable causes. As its first initiative, Portillo’s For Good is teaming up with the American Red Cross on the program Cake for a Cause. Portillo’s is offering a heart-shaped chocolate cake for Valentine’s Day. They will be available from February 10-14 and a portion of the proceeds (up to $25,000) will be donated to the relief organization.

They will also take pre-orders by calling 866-YUM-BEEF or ordering online at www.portillos.com.

As the CEO Keith Kinsey said,

“Portillo’s has always valued the importance of belonging to the local community and finding ways to support charitable endeavors. As a Marine, our founder Dick Portillo has supported charitable giving to support our service men and women. It was a natural fit to partner with the American Red Cross in launching our Cake for a Cause and Portillo’s for Good programs.”