Why Do People Give Money?

This is a fascinating article which examines why people select to give money, and what it does for their own sense of self. Certainly, charities don’t typically care why people are giving – they are just happy to have the money. But focusing on research of this sort might help charities that have fundraising campaigns to consider reaching their givers in a more thought-out way. It’s worth the read.

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John has much experience working in the philanthropic world, and takes great interest in charitable goings on today.

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