The Make-A-Wish Foundation is launching a new fundraising campaign in advance of World Wish Day. Occurring every year on April 29th, World Wish Day commemorates the wish of Chris Grecious, a 7-year-old with leukemia, who dreamed of being a police officer. Chris’ wish in 1980 inspired the creation of the Make-A-Wish Foundation, which has gone on to grant more than 500,000 wishes to children with critical illnesses all over the world.
Throughout April, the Make-A-Wish Foundation will run a fundraising campaign entitled “Don’t Wait for Hope. Create it.” This campaign acknowledges that the pandemic has been a devastating time for the families of children with critical illnesses, increasing their loneliness and isolation. Granting wishes to these children is more important than ever before, as it can restore their hope and joy at a particularly dark time.
President and CEO of Make-A-Wish America, Richard K. Davis explains, “With our new campaign, we are focused on conveying urgency and driving action because Make-A-Wish is uniquely qualified to deliver hope to children with critical illnesses and their families at a time when they need it most”.
Leading up to World Wish Day, national sponsors of Make-A-Wish such as Macy’s, Avis, and Keebler will demonstrate their support for the Foundation.